BACKWOODS

BACKWOODS

Backwoods.

Backwoods Smokes are a brand of cigars produced in the United States beginning in 1973. This product was notable during the 1970s and 1980s for heavy advertising, which became one of the more obvious examples of how companies at the time reacted to changing laws and cultural views on public health and the smoking culture.

Smokes were released in the United States shortly after the Public Health Cigarette Smoking Act was enacted by President Richard Nixon on April 1, 1970. They were a part of a wide attempt by cigarette manufacturers at the time to circumvent the universal ban on cigarette advertising, which came about as both consumers and professionals became more aware of the harmful effects of cigarette smoking.

Fearing loss of profit from being unable to advertise cigarettes through the heavy influence of television, several companies began to market “little cigars” instead. This allowed their new products to be advertised to the television-viewing public without violating the new ordinance enacted by President Nixon.

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